
Getting to grips with complex financial and process data.
Linking data from multiple systems for reports, a calculation tool and steering information.
Reliable information, less labour-intensive work and more peace of mind in the organisation.
CEO Bart van der Wielen outlines the starting situation: “As a financial service provider, we have a lot of process data and financial data, hidden in our systems. Multiple systems run side by side, just try to get that together.”
Besides internal steering, WDL has to deal with reporting obligations towards investors and regulators. On paper, this seems straightforward; in practice, it is complex. Van der Wielen: “We have reporting obligations. About interest rates and things like that. That sounds simple, but in practice it is complex with transfers, interim repayments and various variants of costs and extra income. It’s a complex set of data and it shouldn’t deviate a cent.”
CEO | WDL Kredietfondsen
CEO | WDL Kredietfondsen

On top of that, WDL works with multiple data streams at the same time. “We have four different sales funnels running. There is someone who has money left and someone who needs money. You have to bring those funnels together. And then you also have advisers from investors and borrowers. With six people it is doable, with 11 it becomes difficult and with 20 it will soon become impossible.”
“The borrower and investor trust us to do things right. So then you have to report well and record things. Don’t make mistakes, because trust is a big thing.” Manually linking data was no longer an option, so help was sought from Blenddata. “The way you take data from different systems and link it together adds value. You shouldn’t start doing that manually. You want to get that done technically without running around encrypting labour.” Together with Blenddata, WDL started three trajectories, each with a clear focus.
Less manual work, less susceptibility to error and faster reporting by automatically pulling out the right information from systems.
“Previously, we did that in Excel. That was error-prone and labour-intensive. Now we have a calculation tool that is tailor-made for us.”
A third project collects management information and insights, which lurk all over the organisation. “Steering information can be in lead times, in who delivers annual figures late, but also in sales: who are my top 25 customers per target group?”
Important to the success was not only the technology, but the way of working together. “Jay, the one who does it operationally, is here in the office one-and-a-half days a week. He is easily approachable and hears the business around him. When I saw him come in, I thought, is such a young guy going to solve this for me? But when I see how he operates, how he picks it up and discusses it internally…he just does that very well. Face-to-face communication is easier than via data. They understand that at Blenddata.”
The combination of less manual work and less error proneness brings peace of mind to the organisation. The impact is especially felt internally. “If an error sneaks into our own financial records, it can happen once. But in our loan administration, that can’t happen. That has to be really tight.” The reaction from a financial control colleague speaks volumes: “It’s easier to work and I sleep better, because you don’t have to worry as much if something is wrong.”
“It’s not about one project, it’s about a partner for the next five years. For us as an SME, this is important. You have to have confidence that an organisation can continue to support and complement us.
Wondering what data can do for your business? Make an appointment with one of our engineers. We are curious to know what you are up against.