
How do we implement our data strategy across multiple teams?
Validate and boost the data strategy.
Accelerating implementation as a foundation for the future.
The project-based collaboration grew into a partnership. Blenddata Change Manager Harm Hoebergen: “Jumbo had redefined their data strategy and was looking for a partner who would support them in the implementation. We validated the chosen direction strategically and then implemented it operationally together with Jumbo.”
Mark Suurland, Engineering Manager Data & AI Jumbo Supermarkten: “Our data landscape was complex. To unravel that data knot, we had clear criteria and knew what was technically necessary. We were struggling to put all the puzzle pieces in place at the right time. Blenddata accelerated that process together with our own engineers.”
Engineering Manager Data & AI | Jumbo Supermarkten
Engineering Manager Data & AI | Jumbo Supermarkten
According to Mark, Blenddata inspired immediate trust. “They don’t think in PowerPoints but pragmatically, and kept asking questions to get to the bottom of our problem. We were not looking for a supplier who takes over everything, but a partner who works together and helps us move forward.”
Mark Suurland: “They have chosen their name very nicely. There are few suppliers who think and participate in the organisation to this extent. Critical questions solved problems and lined up our teams. Blenddata fits seamlessly into the Jumbo DNA: together, entrepreneurship and winning. They communicate openly, take ownership and show initiative.”
Jumbo was looking for a party for the overall picture. Mark Suurland: “Roel took on the role of data architect and then handed it over. Harm took care of coordination with the product teams and contributed ideas on the larger themes at MT level. In many conversations, Blenddata put potential data problems within the entire Jumbo organisation on the table and showed leadership.”
Chief Architecture | Jumbo Supermarkten
Chief Architecture | Jumbo Supermarkten

Change Manager Harm Hoebergen was point of contact for Jumbo’s MT IT on the larger themes. Together with Roel, he guided the transition from drawing board to implementation. This prepared the organisation for the next phase.
Harm: “This collaboration shows how we like to work together as Blenddata. We mirrored our experience from other customers to the situation at Jumbo and then determined the right next steps together with Jumbo. Not only strategically but also practically; two of our data engineers support Jumbo’s team on an ongoing basis.”
Data Architect Roel Smits: “When we started this collaboration, there was disconnected autonomy: many islands and too little collective Jumbo. We just didn’t manage to implement the recently developed data strategy. We occasionally took on the role of breaker. We provided an external vision of the organisation and brought knowledge from outside to inside Jumbo.”
“Our advice: go live and start finding customers to use it. Instead of continuing to develop and make it technically perfect, we reduced the platform to something good enough to go live. It’s a foundation that the whole data organisation can build on.”
Wondering what data can do for your business? Make an appointment with one of our engineers. We are curious to know what you are up against.